HettaView™ - our AI dog CRM

Now live at Hetta Huskies · the farm's own software

HettaView

The AI-run guardian angel for 200+ huskies - a digital biopsy of every dog and of the whole enterprise.

Eighteen winters in, we run one of the largest husky farms in the Arctic - and we got tired of running it on spreadsheets, whiteboards and memory. So we built our own.

HettaView is bespoke, AI-run software that watches the health and strength of every single dog, learns each one's normal, and quietly flags the moment something drifts. It reads photos for the tell-tale signs of common problems, weighs a dog's recent work, age and team-mates, and tells us when a husky has earned a rest - often before a tired dog would ever show it.

Think of it as a digital biopsy of the dogs and the business at once - and a guardian angel that never blinks, so the pack stays healthy, and so does the enterprise.

One platform · the whole pack

Everything the farm runs on, in one place

Location & movement

Every dog and team - who is out, where, and for how long.

Health & vitals

A rolling record per husky: weight, gait, appetite, recovery and red flags.

Reproduction

Breeding lines, heat cycles, pairings and pup development across the whole pack.

Vaccinations

Every shot, wormer and vet visit logged, with reminders before anything lapses.

Diet & nutrition

Feeding plans tuned per dog from workload, weight and the season.

Teams & workload

Build balanced teams and see exactly how hard each dog has worked.

Equipment

Harnesses, lines, sleds and kit - condition, assignment and replacement tracked.

Reports & audits

One click turns the whole operation into welfare audits, vet reports and KPIs.

The clever bit

An AI that never stops watching

  • Photo analysis. Snap or upload a dog and HettaView scans for the visual markers of common issues - coat, eyes, posture, paws and condition.
  • Early warnings. It learns each husky's baseline and raises a flag when something trends the wrong way, long before it becomes a problem.
  • Smart rest. It suggests rest days from a dog's recent mileage, age and team composition - protecting the dogs that give the most.
  • Diet that adapts. Feeding is tuned per dog from workload, condition and season, so no dog is over- or under-fed.
  • Behaviour & mood. It reads body language and play from photos and daily notes - spotting stress, pain or a flat mood early, and flagging dogs that need a gentler day or a vet check.
  • Smart breeding. It weighs health, temperament and genetic diversity to suggest the strongest, healthiest pairings - and to head off inheritable problems before a litter is ever planned.
  • Performance trends. It tracks each dog's pace, pulling power and recovery across a season to fine-tune training loads, surfacing both rising stars and quietly fatiguing dogs.
  • Supply forecasting. It predicts food, medicine and equipment needs from real usage and the season ahead, so the farm never runs short in the middle of winter.

A look inside

Eight screens, one healthy pack

Straight from the install running on our own farm. Tap any screen to open it full size.

The Dog Directory: 214 dogs with today's state, record flags and a live preview panel.
01Dog directory
One dog's workspace: vet readiness, season distance, weight alerts and open tasks.
02Individual dog profile
VetAI ranking the pack by risk, with the reasoning written out for each dog.
03VetAI health watch
Every shot, passport and microchip with what is due and when it lapses.
04Vaccination timeline
Building the day's teams against the weather, the departure timeline and each dog's workload.
05Team builder
The evening read-back: who ran, how far, how many days in a row, and who is due a rest.
06Day summary
Booties, harnesses and kit tracked as a welfare signal - who needs what before they go out.
07Equipment register
The 210 x 210 pair matrix: 2,789 recorded pair edges scored good to do-not-pair.
08Pair compatibility

Want HettaView watching your pack?

It started on our farm. It could run yours.

Get in touch