Values and Principles
The personal values and aspiration for excellence that drive everything we do.
Our principles and the quality we strive for are driven by personal values and a belief that we are defined by what we do.
- Aspiration for excellence in every activity
- Care for customers, environment and reputation
- Recognised with a 2015 GOLD World Responsible Tourism Award
Defined by what we do
Completing a task is not enough. Every activity is undertaken to the best of our skills, with an aspiration for excellence. We care about our customers, our environment and our reputation, reflected in our 2015 GOLD World Responsible Tourism Award. Our Responsible Dog Care award and ethical dog care principles are covered elsewhere on this site.
Accessibility for AllA long history of making the outdoors accessible to all, with kit, support and a warm welcome for guests of every ability.
Client CommitmentWhether you visit for 2 hours or 2 months, you deserve the best experience we can offer - delivered above and beyond our promises.
Our Safety PledgeSafety and quality are cornerstones of our work - protecting every client, guide and dog from harm.
Quality CommitmentConstantly looking for ways to enhance the quality of our products - outperforming standards and challenging out-dated models of working with sleddogs.
Staff CommitmentWe select staff for what motivates them, support their chosen lifestyle, develop their potential and reward hard work.Questions about a trip north?
We are a small team on the farm, and we answer our own email.